Event Content Planning
While many things are important ? the most important part of a multi-day conference or meeting is the overall message and content.
And yet too often it?s not given the same degree of attention that other details end up receiving.
All successful conferences, meetings, or events have many details that need your attention:
- Location ? What country and city will host your event?
- Venue ? What hotel or conference center will you select?
- Meals ? Vegan or Appetizers or Angel Food Cake?
- Entertainment ? Who is the headliner? Bono or your sales VP?s cousin?
- Theme ? Caribbean, Black-Tie, or Grunge?
- Budget ? Mac & Cheese or Clinton Foundation Chic?




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