Change by Gumption is the communication phase of a change initiative project. It consists of the following five stages:
- Prospect – Interview – Proposal
- Communication planning and strategy
- Roll Out / Launch presentation
The start to finish for these five stages could be as short as 1 month but is more typically 2-3 months. And potentially as long as 4-6 months.
The complete, all-inclusive fee for a Change by Gumption communication project is dependent on the following:
- Overall scope of the project (size/magnitude/complexity)
- Amount of time required for the communication planning and strategy
- Size and scope of the Roll Out / Launch presentation
- Number of stakeholders to be interviewed during the listening/feedback stage
Here’s how it works:
1. Prospect – Interview – Proposal Phase
- Initial conversation (20-30 minutes)
- If potentially a good fit, prospective client completes on-line questionnaire re: size / scope of project
- Followup meeting scheduled (45-60 minutes) to review project scope and details
- Proposal sent to prospective client
2. Communication Planning and Strategy Phase
- Prospective client accepts proposal
- Deposit paid (1/2 amount of proposal)
- Planning and strategy occurs
- Date for Roll Out / Launch set
- Continued planning and strategy
3. Roll Out/Launch Presentation Phase
- Roll Out / Launch occurs
- Additional 1/4 of fee is paid
4. Listening/Feedback Phase
- Listening/Feedback starts immediately after Roll Out / Launch
- Listening/Feedback takes from 2-6 weeks depending on size/scope of organization and project
- Preliminary summary/feedback takes place on weekly basis during Listening/Feedback phase
- Final Summary prepared at conclusion of Listening/Feedback phase
- Wrap-up Meeting
- Final 1/4 of fee is paid
Consulting Program FAQs
What does Change by Gumption provide?
- Initial no-fee consultation
- All-inclusive ($) proposal
- Communication strategy overview developed with input from client project managers. Client makes final approval of Communication Strategy/Plan
- Roll Out / Launch presentation
- Listening/Feedback interviews
- Weekly updates during Listening/Feedback stage
- Final summary report
Depending on the size and scope, the following can be fully provided by Change by Gumption or coordinated with Client’s internal resources or preferred vendors
- Video pre-launch production
- Meeting planning for major Roll Out / Launch event (if necessary)
- Additional resources (i.e. other change consultants) for Listening/Feedback stage is necessary
What does the client need to provide to Change by Gumption?
- Already have a change initiative developed so that the scope of project (‘B’ or the desired result) is clearly defined and approximately 1/2 developed.
- Attend initial planning meetings as scheduled
- Fully complete the on-line overview of the project for Change by Gumption
- Sign standard non-disclosure agreement provided by Change by Gumption or provide client’s own NDA.
- Sign proposal/agreement and return with deposit
- Be available and responsive during communication planning and strategy sessions.
- Make all key team members and leadership available during communication planning and strategy sessions
- Make decisions and provide strategy approval in a forthcoming and timely manner
- Work with Change By Gumption during the preliminary collateral material and Roll Out / Launch stage
- Participate in Roll Out / Launch as agreed
- Make all stakeholders (to be interviewed) available during the Listening/Feedback phase
- Participate in weekly updates during Listening/Feedback phase
- Provide all payments in a timely and as agreed upon schedule
Who is the Communication Planning Team?
Communication Planning Team
- One person from the team is designated leader and Change by Gumption’s primary contact
- The rest of the planning team is identified and made clear to Change by Gumption. Any additional decision makers not directly part of the team also need to be identified
- Any additional 3rd party consultants as part of the team need to be identified and roles defined
Who is the Communication Audience?
- Primary stakeholders (i.e. All those affected by the change initiative)
- Stakeholder’s leadership and management
- Organization’s top leadership
What channels does Change by Gumption advise for Roll Out / Launch?
Of course, it depends on size of company and scope of change initiative. Here are some guidelines:
- For a small intimate group, a face-to-face general meeting could suffice.
- For slightly larger projects that impact a segment of the organization – but NOT the entire organization – it could be a pre-recorded video presentation, a live video presentation (recorded for those unavailable or repeat playback), or a live event that is also recorded for off-site employees and future playback.
- For the largest of projects, Change by Gumption recommends a live event that is also broadcast and recorded.
At what point in the project is Change By Gumption to be brought on-board?
It’s always a good idea to start the conversation soon rather than later.
Minimally, the project needs to be fully developed conceptually and advanced to about the mid-way point of the initial planning phase. At this point, Change by Gumption should begin the communication planning and strategy phase.
- Projects objectives are clearly defined (i.e. We know we are moving from A to B)
- Enough work has been completed that B is well past the theoretical stage (i.e. B is mostly well defined)
- The theoretical Roll Out Launch date is 1-3 months in the future
Are there multiple times that Change by Gumption should be brought back?
Once a contract is signed and the Communication Planning and Strategy work has begin, the Client and Change by Gumption will be in regular, ongoing communication and contact until the project is completed.
It’s possible – and often desirable – to bring Change by Gumption back after 3 or 6 or 12 months to do a mini-audit or additional Listening / Feedback phase.
These followup sessions can be either built into the initial agreement/contract or they can be added afterwards as required.
Options for this service could be built into the initial agreement if requested.
What would success look like?
- Success would look like your organization successfully moving from A to B.
- Success would look like the move happening in a ‘compressed’ time period.
- Success would look like majority stakeholder adaption, minimal resistance, and the program accepted as the ‘new normal’.
- Success would look like long-term adaption by the entire organization.
How long will the engagement be?
Again, depending on the time and scope of the project, the engagement could be as short as 1-2 months or as long as 4-6+ months.